Yoast SEO


WordPress out of the box is already technically quite a good platform for SEO. This was true when Joost wrote his original WordPress SEO article in 2008 (updated every few months) and it’s still true today, but that doesn’t mean you can’t improve it further! This plugin is written from the ground up by Joost de Valk and his team at Yoast to improve your site’s SEO on all needed aspects. While this Yoast SEO plugin goes the extra mile to take care of all the technical optimization, more on that below, it first and foremost helps you write better content. Yoast SEO forces you to choose a focus keyword when you’re writing your articles, and then makes sure you use that focus keyword everywhere.

Premium Support
The Yoast team does not always provide active support for the Yoast SEO plugin on the WordPress.org forums. One-on-one email support is available to people who bought the Premium Yoast SEO plugin only.
Note that the Premium SEO plugin has several extra features too, including the option to have multiple focus keywords and a redirect manager, so it might be well worth your investment!

You should also check out the Yoast Local SEO, Yoast News SEO and Yoast Video SEO extensions to Yoast SEO. These of course come with support too.

Bug Reports
Bug reports for Yoast SEO are welcomed on GitHub. Please note GitHub is not a support forum, and issues that aren’t properly qualified as bugs will be closed.

Направи бољи садржај са Yoast SEO

Using the snippet preview, you can see a rendering of what your post or page will look like in the search results, whether your title is too long or too short, and whether your meta description makes sense in the context of a search result. This way the plugin will help you not only increase rankings but also increase the click through rate for organic search results.

Анализе странице

The Yoast SEO plugins Анализе странице functionality checks simple things you’re bound to forget. It checks, for instance, if you have images in your post and whether they have an alt tag containing the focus keyword for that post. It also checks whether your posts are long enough, whether you’ve written a meta description and if that meta description contains your focus keyword, if you’ve used any subheadings within your post, etc. etc.

The plugin also allows you to write meta titles and descriptions for all your category, tag and custom taxonomy archives, giving you the option to further optimize those pages.

У комбинацији са овим додатком, ваш садржај биће омиљен међу претраживачима!

Technical WordPress Search Engine Optimization

While out of the box WordPress is pretty good for SEO, it needs some tweaks here and there. This Yoast SEO plugin guides you through some of the settings needed, for instance by reminding you to enable pretty permalinks. But it also goes beyond that, by automatically optimizing and inserting the meta tags and link elements that Google and other search engines like so much:

Meta & Link Elements

With the Yoast SEO plugin you can control which pages Google shows in its search results and which pages it doesn’t show. By default, it will tell search engines to index all of your pages, including category and tag archives, but to only show the first pages in the search results. It’s not very useful for a user to end up on the third page of your „personal“ category, right?

WordPress itself only shows canonical link elements on single pages, but Yoast SEO makes it output canonical link elements everywhere. Google has recently announced they would also use rel="next" and rel="prev" link elements in the head section of your paginated archives. This plugin adds those automatically. See this post for more info.

XML Sitemaps

The Yoast SEO plugin has the most advanced XML Sitemaps functionality in any WordPress plugin. Once you check the box, it automatically creates XML sitemaps and notifies Google & Bing of the sitemaps’ existence. These XML sitemaps include the images in your posts & pages too, so that your images may be found better in the search engines too.

These XML Sitemaps will even work on large sites, because of how they’re created, using one index sitemap that links to sub-sitemaps for each 1,000 posts. They will also work with custom post types and custom taxonomies automatically, while giving you the option to remove those from the XML sitemap should you wish to.

Because of using XSL stylesheets for these XML Sitemaps, the XML sitemaps are easily readable for the human eye too, so you can spot things that shouldn’t be in there.

RSS Optimization

Are you being outranked by scrapers? Instead of cursing at them, use them to your advantage! By automatically adding a link to your RSS feed pointing back to the original article, you’re telling the search engine where they should be looking for the original. This way, the Yoast SEO plugin increases your own chance of ranking for your chosen keywords and gets rid of scrapers in one go!


If your theme is compatible, and themes based on for instance Genesis or by WooThemes often are, you can use the built-in Breadcrumbs functionality. This allows you to create an easy navigation that is great for both users and search engines, and will support the search engines in understanding the structure of your site.

Making your theme compatible isn’t hard either, check these instructions.

Измени своје .htaccess и robots.txt датотеке

Using the built-in file editor, you can edit your WordPress blog’s .htaccess and robots.txt file, giving you direct access to the two most powerful files, from an SEO perspective, in your WordPress install.

Social Integration

SEO and Social Media are heavily intertwined. That’s why this plugin also comes with a Facebook OpenGraph implementation and will soon also support Google+ sharing tags.

Multi-Site Compatible

The Yoast SEO plugin, unlike some others, is fully Multi-Site compatible. The XML Sitemaps work fine in all setups and you even have the option, in the Network settings, to copy the settings from one blog to another, or make blogs default to the settings for a specific blog.

Import & Export functionality

If you have multiple blogs, setting up plugins like this one on all of them might seem like a daunting task. Except that it’s not, because what you can do is simple: you set up the plugin once. You then export your settings and simply import them on all your other sites. It’s that simple!

Import functionality for other WordPress SEO plugins

If you’ve used All In One SEO Pack or HeadSpace2 before using this plugin, you might want to import all your old titles and descriptions. You can do that easily using the built-in import functionality. There’s also import functionality for some of the older Yoast plugins, like Robots Meta and RSS footer.

Should you have a need to import from another SEO plugin to Yoast SEO, or from a theme like Genesis or Thesis, you can use the SEO Data Transporter plugin, which will easily convert your SEO meta data from and to a whole set of plugins like Platinum SEO, SEO Ultimate, Greg’s High Performance SEO, and themes like Headway, Hybrid, WooFramework, Catalyst etc.

Read this migration guide if you still have questions about migrating from another SEO plugin to Yoast SEO.

Yoast SEO Plugin in your Language!

Currently a huge translation project is underway, translating Yoast SEO in as much as 24 languages. So far, the translations for French and Dutch are complete, but we still need help on a lot of other languages, so if you’re good at translating, please join us at translate.yoast.com.

News SEO

Be sure to also check out the premium News SEO module if you need Google News Sitemaps. It tightly integrates with Yoast SEO to give you the combined power of News Sitemaps and full Search Engine Optimization.

Further Reading

За више информација, прочитајте следеће чланке:

= Из WordPress-а

  1. Visit ‘Plugins > Add New’
  2. Трагати за ‘Yoast SEO’
  3. Активирајте Yoast SEO са ваше странице додатака.
  4. Пређи доле на „након активације“.


  1. Upload the wordpress-seo folder to the /wp-content/plugins/ directory
  2. Activate the Yoast SEO plugin through the ‘Plugins’ menu in WordPress
  3. Пређи доле на „након активације“.

Након активације

  1. You should see (a notice to start) the Yoast SEO configuration wizard.
  2. Go through the configuration wizard and set up the plugin for your site.
  3. Завршили сте.

Снимци екрана

  • The Yoast SEO plugin general meta box. You'll see this on edit post pages, for posts, pages and custom post types.
  • The fully configurable XML sitemap for Yoast SEO.
  • Једноставно увезите SEO податке из других SEO додатака попут All In One SEO pack, HeadSpace2 SEO и wpSEO.de.
  • Example of the SEO analysis functionality.
  • Пример функционалности за анализу читљивости.
  • The advanced section of the Yoast SEO meta box.


You’ll find answers to many of your questions on kb.yoast.com.


Very good

Although I’ve just put it on, I’m pretty happy with how many options are available.

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Release Date: July 25th, 2017

  • Enhancements

    • Adds the post-type and taxonomy identifiers on the titles and metas settings tab.
    • Adds support for importing of Jetpack SEO data.
    • Improves the readability feature for Dutch, English, French, German, Italian and Spanish.
    • Adds a WordPress SEO Premium motivation box on Yoast SEO settings pages.
    • Adds a WordPress SEO Premium motivation on the social tabs.
    • Adds support for third party sitemaps providers to be registered and used.
    • Changes the column titles in the taxonomy list table to icons.
    • Adds a subheader on the notification dashboard to clarify problems and issues which are muted.
    • Improves avatars on the credit page, props Mike DeHart
  • Bugfixes

    • Fixes a bug where remove_meta_if_default and dont_save_meta_if_default don’t return the given input value as default.
    • Fixes a performance issue related to calculating text link counts when saving a post.
    • Fixes a typo in the readme.txt, props Raymond Rutjes


Release Date: July 13th, 2017

  • Only load babel polyfill if it hasn’t been loaded by another plugin yet.
  • Adds a feature toggle to disable the link counter tool & link columns.
  • Fixes a compatibility issue with WordPress 4.6.
  • Fixes an issue where the link columns would disappear after quick-editing a post.


Release Date: July 6th, 2017

  • Fixes a fatal error that could occur when trying to save a post that has <a>-tags with invalid URLs in it.


Release Date: July 6th, 2017

  • Bugfixes

    • Fixes a bug where images via https were not working, props Jannik Zschiesche.
    • Fixes a bug where the whip notification can be shown multiple times.
  • Enhancements

    • Introduces a module that counts links in the content.
    • Adds Flesch Reading for Italian.
    • Changes ‘page title’ to ‘seo title’ in the snippet preview.
    • Changes recommended maximum sentence length for Italian from 20 to 25 words, based on more in-depth research.
    • Implements the extracted version of the Algolia Search which is now present in yoast-components.
    • Adds a banner for the structured data course.

    • Under the hood

    • Introduces a database table to keep track of the linking structure. If the table cannot be created, a notification will be shown.
    • When there are posts or pages to reindex, a notice will be shown.

Earlier versions

For the changelog of earlier versions, please refer to the separate changelog.txt file.