Title: PushAI – Self-Hosted Web Push Notifications
Author: cagriuckan
Published: <strong>1. јул 2026.</strong>
Last modified: 2. јул 2026.

---

Претражи додатке

![](https://ps.w.org/pushai/assets/banner-772x250.png?rev=3592572)

![](https://ps.w.org/pushai/assets/icon-256x256.png?rev=3592572)

# PushAI – Self-Hosted Web Push Notifications

 [cagriuckan](https://profiles.wordpress.org/cagriuckan/)

[Преузимање](https://downloads.wordpress.org/plugin/pushai.1.0.0.zip)

 * [Детаљи](https://sr.wordpress.org/plugins/pushai/#description)
 * [Прегледи](https://sr.wordpress.org/plugins/pushai/#reviews)
 *  [Постављање](https://sr.wordpress.org/plugins/pushai/#installation)
 * [Изградња](https://sr.wordpress.org/plugins/pushai/#developers)

 [Подршка](https://wordpress.org/support/plugin/pushai/)

## Опис

🚀 **[Try the live demo](https://demo.wpushai.com/)** — explore the PushAI admin
panel without installing anything. | 💎 **[Upgrade to PushAI Pro](https://wpushai.com)**—
AI digests, WooCommerce automation, and more.

**PushAI** turns your WordPress site into a re-engagement channel. Visitors subscribe
with a single click, and you reach them directly in their browser — even when your
site is closed — using the native Web Push standard. There is no third-party SDK,
no per-subscriber pricing, and no external delivery service: notifications are sent
straight from your own server using your own [VAPID](https://datatracker.ietf.org/doc/html/rfc8292)
credentials, which PushAI generates automatically.

Everything lives on your site. Subscribers are stored in your own database, delivery
runs through a background queue so large sends never block your site, and every 
push link is automatically tagged with UTM parameters so the traffic shows up correctly
in Google Analytics and your other reporting tools. The free plugin already covers
the full lifecycle — subscribe button, automatic new-post notifications, a manual
composer, per-user targeting, delivery history, and GDPR export/erasure. And no 
one is left out: with the optional **email fallback**, registered users who haven’t
subscribed to browser push receive the same notification in their inbox as a clean
HTML email instead.

PushAI is **device-aware**. When a logged-in visitor subscribes, PushAI keeps one
active subscription per device type — one for mobile and one for desktop — so the
same person can opt in independently on their phone and on their computer and receive
each notification on whichever devices they enabled. Stale and duplicate subscriptions
are pruned automatically.

**PushAI Pro** builds on this foundation with the three features self-hosted push
plugins almost never offer out of the box: **AI-summarized post digests** (powered
by OpenAI, Google Gemini, xAI Grok, DeepSeek, or any OpenRouter model — with a template
fallback so digests always work), **deep WooCommerce automation** (order and stock
alerts, order-status updates, abandoned-cart reminders, cross-sell follow-ups, and
trending-product pushes), and a **built-in Progressive Web App (PWA)** that adds
an installable web-app manifest and service worker so visitors can install your 
site to their home screen.

> **Actively developed.** PushAI is under continuous, active development. New automations,
> AI providers, and WooCommerce flows ship regularly, and every release is documented
> in the changelog below. Feature requests and feedback directly shape the roadmap—
> this is a living plugin, not a frozen one.

#### Why choose PushAI?

PushAI keeps your push notifications self-hosted, so the parts that usually cost
you money and control stay on your side:

 * **You own your subscriber list.** Subscriptions live in your WordPress database,
   never on a third-party platform.
 * **Unlimited subscribers and notifications — on Free and Pro.** No per-subscriber
   pricing, no monthly send caps.
 * **No third-party SDK or external delivery service.** Native Web Push + your own
   VAPID keys, straight from your server.
 * **Transparent, flat pricing.** The free plugin stays free forever; Pro is one
   flat price no matter how big your audience gets.
 * **AI digests built in (Pro).** Automatically summarize your latest posts and 
   send them on a schedule — across multiple AI providers, with a template fallback.
 * **WooCommerce automation (Pro).** Order, stock, status, abandoned-cart, cross-
   sell, and trending-product pushes — from your own store.
 * **Built-in PWA (Pro).** Make your site installable with a managed manifest and
   service worker — no separate PWA plugin required.

#### Standout features

 * **AI post digests (Pro)** — collect your recent posts and send a summarized push
   digest on a schedule, written by OpenAI, Gemini, Grok, DeepSeek, or OpenRouter,
   with a built-in template fallback.
 * **WooCommerce automation (Pro)** — admin alerts for new/cancelled/refunded orders
   and low/out-of-stock products; customer order-status and order-note updates; 
   abandoned-cart reminders; post-purchase cross-sell follow-ups; and „Trending 
   Now“ product pushes.
 * **Built-in PWA (Pro)** — an installable web-app manifest and service worker, 
   with configurable app name, icon, and theme color, so visitors can add your site
   to their home screen.
 * **Email fallback** — registered users without an active push subscription automatically
   receive the same notification as a responsive HTML email, so your message reaches
   everyone. Targeting is honoured, and users can opt out of these emails from their
   profile.
 * **Separate mobile & desktop subscriptions** — one active subscription per device
   type per account, so a user can opt in independently on phone and desktop.
 * **Automatic UTM tagging** — every push link is tagged with `utm_source`, `utm_medium`,
   and a source-aware `utm_campaign` so clicks are attributed in your analytics.
   Filterable, and can be disabled.

#### Free vs Pro

Both plans include unlimited subscribers and unlimited notifications, the self-hosted
setup, and the developer API. Pro adds automation, AI digests, WooCommerce, the 
built-in PWA, and analytics on top of the free feature set. The full breakdown is
below; you only pay for the automation and AI features.

#### Free Features

 * ✅ One-click subscribe button (shortcode)
 * ✅ Automatic new-post notifications
 * ✅ Manual notification composer
 * ✅ Per-user / specific-subscriber targeting
 * ✅ Separate mobile & desktop subscriptions
 * ✅ Guest subscriptions
 * ✅ Email fallback for users without a push subscription
 * ✅ Automatic VAPID key generation
 * ✅ Background delivery queue with retries
 * ✅ Automatic UTM link tagging
 * ✅ Delivery history & status
 * ✅ Privacy / GDPR export & erasure
 * ✅ Developer API (function + action hooks)
 * ✅ Unlimited subscribers & notifications
 * ✅ Self-hosted — you own your data
 * **Pricing:** $0 forever

#### Pro Features

 * 🚀 **Everything in Free, plus:**
 * ✅ **Scheduled AI digests** (OpenAI, Gemini, Grok, DeepSeek, OpenRouter + template
   fallback)
 * ✅ **WooCommerce order & stock alerts**
 * ✅ **WooCommerce order-status & customer notes**
 * ✅ **Abandoned-cart reminders**
 * ✅ **Cross-sell follow-ups**
 * ✅ **Trending Today** (post & product daily-view alerts)
 * ✅ **Built-in PWA** (installable manifest + service worker)
 * ✅ **Statistics & analytics** (7/30/90-day, CTR, conversion)
 * ✅ **Signed click tracking**
 * ✅ **Custom post type automation**
 * ✅ **Site-management admin alerts** (pending comments, posts awaiting review,
   published posts, new subscribers)
 * ✅ **Comment notifications** (authors & replies)
 * ✅ **On-site permission prompt** (customizable opt-in popup)
 * **Pricing:** $39/year

[Upgrade to PushAI Pro](https://wpushai.com)

PushAI is developed and maintained by [PushAI](https://wpushai.com).

### Shortcode

Place a subscribe button anywhere with:

    ```
    [pushai_button]
    ```

Optional attributes:

 * `label` — default button text.
 * `on` — text shown after notifications are enabled.
 * `blocked` — text shown when the visitor has blocked notifications.
 * `align` — `left`, `center`, or `right`.
 * `class` — extra CSS classes.

Example:

    ```
    [pushai_button label="Enable browser notifications" align="center"]
    ```

In PHP templates:

    ```
    <?php echo do_shortcode( '[pushai_button]' ); ?>
    ```

The shortcode is also shown on the **PushAI  Settings** screen with a copy button.

### Developer API

Queue a notification from a theme or plugin:

    ```
    pushai_trigger_notification( array(
        'title' => 'Title',
        'body'  => 'Message',
        'url'   => home_url( '/' ),
        'image' => '',
    ) );
    ```

The same notification can be triggered with a WordPress action:

    ```
    do_action( 'pushai_send_notification', array(
        'title' => 'Title',
        'body'  => 'Message',
        'url'   => home_url( '/' ),
    ) );
    ```

#### Targeting specific users

By default a notification is delivered to every active subscription. To send it 
to specific WordPress users instead, pass `target_user_id` (a single user) or `target_user_ids`(
an array of users). Only subscriptions tied to those user accounts receive the message.

Send to one user:

    ```
    pushai_trigger_notification( array(
        'title'          => 'Your order shipped',
        'body'           => 'Track it from your account.',
        'url'            => home_url( '/my-account/' ),
        'target_user_id' => 123,
    ) );
    ```

Send to several users:

    ```
    pushai_trigger_notification( array(
        'title'           => 'Members-only update',
        'body'            => 'A new perk is available.',
        'target_user_ids' => array( 12, 45, 78 ),
    ) );
    ```

Notes on targeting:

 * Only users who subscribed **while logged in** can be targeted; guest subscriptions
   are stored without a user account and are never matched.
 * A user with several browsers or devices receives the notification on each of 
   their active subscriptions (mobile and desktop are tracked separately).
 * If targeting arguments are supplied but none resolve to a valid user, the notification
   is rejected with a `WP_Error` instead of being broadcast to everyone.

#### Supported arguments

 * `title` _(required)_ — notification heading.
 * `body` _(required)_ — notification message.
 * `url` — link opened when the notification is clicked. Defaults to the site home
   URL. UTM parameters are appended automatically.
 * `image` — image URL shown in the notification.
 * `target_user_id` — a single WordPress user ID to deliver to.
 * `target_user_ids` — an array of WordPress user IDs to deliver to.
 * `source_type` — a short label describing what triggered the notification (for
   example `post`, `manual`, or `developer`). Metadata only: it is stored with the
   record, shown in the admin history, used by the `source` index, and used to build
   the `utm_campaign` value — it does not affect who receives the message. Defaults
   to `developer`.
 * `source_id` — the ID of the object that triggered the notification, paired with`
   source_type` (for example the post ID for a `post` source). Also metadata only
   and **not** a recipient — use `target_user_id`/`target_user_ids` to choose recipients.
   Defaults to `0`.

Available hooks:

 * `pushai_should_create_post_notification` — filter whether a published post creates
   a notification.
 * `pushai_should_send_to_subscription` — filter, per subscription, whether it should
   receive a given notification.
 * `pushai_notification_payload` — filter the payload sent to the browser.
 * `pushai_utm_parameters` — filter (or disable) the UTM parameters appended to 
   push links.
 * `pushai_notification_queued` — fires after a notification is queued.
 * `pushai_notification_failed` — fires when a notification fails to send.
 * `pushai_notification_delivery_completed` — fires after a delivery batch finishes,
   with success/failed/expired counts.
 * `pushai_loaded` — fires once PushAI has initialized its services.

### Bundled Libraries

PushAI bundles the following open-source libraries in its `vendor/` directory. All
are MIT-licensed and GPL-compatible.

 * [minishlink/web-push](https://github.com/web-push-libs/web-push-php) — Web Push
   delivery (MIT)
 * [guzzlehttp/guzzle](https://github.com/guzzle/guzzle) — HTTP client used by web-
   push (MIT)
 * [web-token/jwt-library](https://github.com/web-token/jwt-framework) — JWT signing
   for VAPID (MIT)
 * [spomky-labs/base64url](https://github.com/Spomky-Labs/base64url) — Base64url
   encoding (MIT)
 * [spomky-labs/pki-framework](https://github.com/Spomky-Labs/pki-framework) — PKI
   utilities (MIT)
 * [brick/math](https://github.com/brick/math) — Arbitrary-precision math (MIT)
 * Various PSR interfaces and Symfony polyfills (MIT)

### Third-Party Services

PushAI communicates with two categories of external services. No personal data is
sent without user action.

#### Browser push services

When a visitor subscribes and a notification is delivered, the encrypted push payload
is sent directly from your server to the browser’s native push service:

 * **Google Chrome / Edge** — Google’s Firebase Cloud Messaging (FCM): [Privacy Policy](https://policies.google.com/privacy)
 * **Mozilla Firefox** — Mozilla’s Autopush service: [Privacy Policy](https://www.mozilla.org/en-US/privacy/)
 * **Apple Safari** — Apple Push Notification service (APNs): [Privacy Policy](https://www.apple.com/legal/privacy/)

This is the Web Push standard (RFC 8030). Only the encrypted notification payload(
title, body, URL, optional image) is transmitted; the subscriber’s email address
or identity is never sent. You control the VAPID keys used to sign each push.

#### PushAI license API (Pro only)

Sites with a PushAI Pro license send license key verification requests to the PushAI
license server at `wpushai.com`. This happens:

 * When the license is first activated.
 * On a periodic background check (at most once per day) to confirm the license 
   remains valid.
 * When the admin manually refreshes the license status.
 * When WordPress checks for Pro plugin updates.

The request includes your site URL (so the license can be validated against the 
registered domain) and the license key. No personal data beyond these two values
is transmitted. [PushAI Privacy Policy](https://wpushai.com/en/privacy-policy)

## Снимци екрана

[⌊Dashboard — subscriber counts, recent campaigns, delivery activity, and live Web
Push service health at a glance.⌉⌊Dashboard — subscriber counts, recent campaigns,
delivery activity, and live Web Push service health at a glance.⌉[

Dashboard — subscriber counts, recent campaigns, delivery activity, and live Web
Push service health at a glance.

[⌊Settings — enable the push service, automatic new-post notifications, guest subscriptions,
email fallback, and the notification icon.⌉⌊Settings — enable the push service, 
automatic new-post notifications, guest subscriptions, email fallback, and the notification
icon.⌉[

Settings — enable the push service, automatic new-post notifications, guest subscriptions,
email fallback, and the notification icon.

[⌊AI digests (Pro) — schedule summarized post digests with delivery times, lookback
window, and a choice of AI providers.⌉⌊AI digests (Pro) — schedule summarized post
digests with delivery times, lookback window, and a choice of AI providers.⌉[

AI digests (Pro) — schedule summarized post digests with delivery times, lookback
window, and a choice of AI providers.

[⌊Statistics (Pro) — subscriber growth, link clicks, most-clicked links, daily deliveries,
and AI digest conversion over 7/30/90 days.⌉⌊Statistics (Pro) — subscriber growth,
link clicks, most-clicked links, daily deliveries, and AI digest conversion over
7/30/90 days.⌉[

Statistics (Pro) — subscriber growth, link clicks, most-clicked links, daily deliveries,
and AI digest conversion over 7/30/90 days.

[⌊Notification templates (Pro) — customize the title and message for new-post, AI
digest, and comment notifications with placeholders.⌉⌊Notification templates (Pro)—
customize the title and message for new-post, AI digest, and comment notifications
with placeholders.⌉[

Notification templates (Pro) — customize the title and message for new-post, AI 
digest, and comment notifications with placeholders.

[⌊Progressive Web App (Pro) — make your site installable with a managed manifest:
app name, theme color, display mode, and icon.⌉⌊Progressive Web App (Pro) — make
your site installable with a managed manifest: app name, theme color, display mode,
and icon.⌉[

Progressive Web App (Pro) — make your site installable with a managed manifest: 
app name, theme color, display mode, and icon.

[⌊Subscribers — browse registered users and guests with their browser, device, subscription
date, and status.⌉⌊Subscribers — browse registered users and guests with their browser,
device, subscription date, and status.⌉[

Subscribers — browse registered users and guests with their browser, device, subscription
date, and status.

[⌊Notifications — delivery history plus the composer to send a campaign to all subscribers
or target specific users.⌉⌊Notifications — delivery history plus the composer to
send a campaign to all subscribers or target specific users.⌉[

Notifications — delivery history plus the composer to send a campaign to all subscribers
or target specific users.

## Постављање

 1. Upload the plugin to `/wp-content/plugins/pushai`, or install it from your WordPress
    admin, then activate it.
 2. Open **PushAI** in the WordPress admin menu.
 3. On the **Settings** page, turn on the push service. VAPID credentials are generated
    automatically.
 4. Add the `[pushai_button]` shortcode to a page, post, or widget so visitors can 
    subscribe.
 5. (Optional) Install **PushAI Pro** and activate your license to unlock AI digests,
    WooCommerce automation, and the built-in PWA.

**Note:** Web Push requires HTTPS in production. Browsers also allow `localhost`
during development.

## ЧПП

### Does PushAI need a third-party push service?

No. Notifications are delivered directly from your server using the native Web Push
protocol and your own VAPID keys. There is no per-subscriber cost and no external
SDK.

### Where are subscribers stored?

In your own WordPress database. You own your subscriber list.

### Can the same person subscribe on both their phone and their computer?

Yes. PushAI keeps one active subscription per device type for each logged-in account—
one mobile and one desktop — so a visitor can opt in independently on each device
and receive notifications on whichever ones they enabled.

### What happens if a user hasn’t subscribed to browser push?

Enable the **email fallback** in Settings and registered users without an active
push subscription receive the same notification as a responsive HTML email instead.
Per-user targeting and exclusions are honoured, users can opt out of these emails
from their profile, and guests are never emailed.

### Does it add tracking parameters to links?

Yes. Every push link is automatically tagged with `utm_source`, `utm_medium`, and
a source-aware `utm_campaign` (for example `post-42` or `ai-digest`) so clicks are
attributed in Google Analytics and similar tools. You can customize or disable this
with the `pushai_utm_parameters` filter.

### Does it work with WooCommerce?

Yes, with PushAI Pro. Pro can alert admins about new, cancelled, and refunded orders
and about low/out-of-stock products, send order-status changes and order notes to
customers, remind customers about abandoned carts, follow up with cross-sell suggestions
after a purchase, and push trending products. Customer-facing notifications require
the customer to have a WordPress account with an active push subscription.

### Does PushAI include a PWA?

Yes, with PushAI Pro. Pro can output an installable web-app manifest and register
a service worker so visitors can add your site to their home screen, with a configurable
app name, icon, and theme color. The free plugin focuses on push delivery.

### Which AI providers power the digests?

PushAI Pro supports OpenAI, Google Gemini, xAI Grok, DeepSeek, and any model available
through OpenRouter. Connect an API key for AI-written summaries, or run without 
one and Pro falls back to a built-in template so digests always send.

### Does it work on every browser?

Web Push is supported in modern versions of Chrome, Firefox, Edge, and Safari (including
iOS 16.4+ when the site is added to the Home Screen). PushAI only shows the subscribe
control where Web Push can be used.

### Is HTTPS required?

Yes, in production. Browsers also allow `localhost` for local development.

### How many subscribers and notifications can I send?

Subscribers and notifications are unlimited on both the Free and Pro plans. There
is no per-subscriber pricing and no monthly send cap.

### Does it cost more as my subscriber list grows?

No. The free plugin is free forever, and Pro is a single flat price ($39/year) regardless
of how many subscribers you have. You only pay for automation and AI features, not
for audience size.

### Is PushAI still being developed?

Yes — actively. PushAI is under continuous development, with new automations, AI
providers, and WooCommerce flows shipping regularly. Every release is documented
in the changelog, and user feedback shapes the roadmap.

### Do I have to show „powered by“ branding?

No. PushAI does not add vendor branding to your subscribe control or to the notifications
you send.

## Прегледи

Нема рецензија за овај додатак.

## Сарадници и градитељи

„PushAI – Self-Hosted Web Push Notifications“ је софтвер отвореног кода. Следећи
људи су допринели овом додатку.

Сарадници

 *   [ cagriuckan ](https://profiles.wordpress.org/cagriuckan/)

[Преведите „PushAI – Self-Hosted Web Push Notifications“ на свој језик.](https://translate.wordpress.org/projects/wp-plugins/pushai)

### Заинтересовани сте за градњу?

[Прегледајте код](https://plugins.trac.wordpress.org/browser/pushai/), проверите
[SVN складиште](https://plugins.svn.wordpress.org/pushai/) или се пријавите на [белешку градње](https://plugins.trac.wordpress.org/log/pushai/)
преко [RSS-а](https://plugins.trac.wordpress.org/log/pushai/?limit=100&mode=stop_on_copy&format=rss).

## Белешка о изменама

#### 1.0.0

 * Initial release.

## Мета

 *  Version **1.0.0**
 *  Last updated **11 сати раније**
 *  Active installations **Мање од 10**
 *  WordPress version ** 6.4 или новије **
 *  Tested up to **7.0**
 *  PHP version ** 8.1 или новије **
 *  Language
 * [English (US)](https://wordpress.org/plugins/pushai/)
 * Tags
 * [AI](https://sr.wordpress.org/plugins/tags/ai/)[push notifications](https://sr.wordpress.org/plugins/tags/push-notifications/)
   [pwa](https://sr.wordpress.org/plugins/tags/pwa/)[web push](https://sr.wordpress.org/plugins/tags/web-push/)
   [woocommerce](https://sr.wordpress.org/plugins/tags/woocommerce/)
 *  [Напредни преглед](https://sr.wordpress.org/plugins/pushai/advanced/)

## Оцене

No reviews have been submitted yet.

[Your review](https://wordpress.org/support/plugin/pushai/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/pushai/reviews/)

## Сарадници

 *   [ cagriuckan ](https://profiles.wordpress.org/cagriuckan/)

## Подршка

Имате нешто да кажете? Потребна вам је помоћ?

 [Види форум подршке](https://wordpress.org/support/plugin/pushai/)